Privacy Policy

GoBill, Inc. (“ GoBill,” “ we,” “ us,” or “ our”) recognizes the importance of protecting the privacy of your personal information, and we have prepared this Privacy Policy (this “ Privacy Policy”) to provide you with important information about the privacy practices applicable to the GoBill website located at

Types of information we may collect from you

We may collect the following kinds of information when you use the GoBill Services:

Information you provide directly to us. For certain activities, such as when you register, use our services, subscribe to our alerts, or contact us directly, we may collect some or all of the following types of information:

  • Contact information, such as your full name, email address, mobile phone number, and address;
  • Payment information, such as your credit card number, expiration date, and credit card security code;
  • Any other information you provide to us.

We may combine such information with information we already have about you.

Information we collect automatically 

We may collect certain information automatically when you use our GoBill Services, such as your Internet protocol (IP) address, device and advertising identifiers, browser type, operating system, Internet service provider, pages that you visit before and after using the GoBill Services, the date and time of your visit, information about the links you click and pages you view within the GoBill Services, and other standard server log information.  We may also collect certain location information when you use our GoBill Services, such as your computer’s IP address, your mobile device’s GPS signal, or information about nearby WiFi access points and cell towers.

We may use cookies, pixel tags, Local Shared Objects, and similar technologies to automatically collect this information. Cookies are small bits of information that are stored by your computer’s web browser. Pixel tags are very small images or small pieces of data embedded in images, also known as “web beacons” or “clear GIFs,” that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. Local Shared Objects (sometimes referred to as “Flash Cookies”) are similar to standard cookies except that they can be larger and are downloaded to a computer or mobile device by the Adobe Flash media player. By using the GoBill Services, you consent to our use of cookies and similar technologies.

We may also collect technical data to address and fix technical problems and improve our GoBill Services, including the memory state of your device when a system or app crash occurs while using our GoBill Services. Your device or browser settings may permit you to control the collection of this technical data. This data may include parts of a document you were using when a problem occurred, or the contents of your communications. By using the GoBill Services, you are consenting to the collection of this technical data.

Under this agreement, GoBill is prohibited from using individually identifiable health information in a manner that the Provider itself may not. GoBill is required to, among other things, apply reasonable and appropriate measures to safeguard the confidentiality, integrity and availability of individually identifiable health information we store and process on behalf of such Providers. GoBill is subject to laws and regulations governing the use and information of certain personal and health information, including HIPAA, when it operates as a business associate of a healthcare provider.

We may also receive information about you from other sources, including through third-party services and organizations. We may combine our first-party data, such as your email address or name, with third-party data from other sources and use this to contact you (e.g. through direct mail). For example, if you access third-party services, such as Facebook, Google, or Twitter, through the GoBill Services or to share information about your experience on the GoBill Services with others, we may collect information from these third-party services.

Use of Information

Targeting Cookies. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Functional Cookies. These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Performance Cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Strictly Necessary Cookies. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

We generally use the information we collect online to:

  • Provide and improve the GoBill Services;
  • Contact you;
  • Fulfill your requests for products, services, and information;
  • Send you information about additional clinical services or general wellness from us or on behalf of our affiliates and trusted third-party partners;
  • Analyze the use of the GoBill Services and user data to understand and improve the GoBill Services;
  • Customize the content you see when you use the GoBill Services;
  • Conduct research using your information, which may be subject to your separate written authorization;
  • Prevent potentially prohibited or illegal activities and otherwise in accordance with our Terms of Service (which can be found at; and
  • For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

From time to time, we may desire to use the information we collect online for uses not previously listed in this Privacy Policy. If our practices change regarding previously collected personal information in a way that would be materially less restrictive than stated in the version of this Privacy Policy in effect at the time we collected the information, we will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.

Any request to obtain your consent does not narrow the scope of this Privacy Policy. By using the GoBill Services, you accept and agree to GoBill’s information handling practices in the manner described in this Privacy Policy.

We may use the information collected through the GoBill Services to investigate potential or suspected threats to the GoBill Services or to the confidentiality, integrity or availability of the information GoBill stores and maintains.

By using the GoBill Services you agree to receive texts, phone calls, and/or emails from us at the phone numbers and email addresses you provided to us for informational and customer service-related purposes.

Additionally, we may send an email to the email address you provide us in order to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance. We may also send you marketing emails if you request more information about our products and services. Emails are often transactional or relationship messages, such as appointment requests, reminders and cancellations and other notifications. GoBill may not offer you the option of opting out of receiving some of these messages although GoBill may allow you to modify how often you receive such messages. If you opt-in to receiving marketing announcements from GoBill, we will allow you to opt-out of receiving those announcements.

Electronic Notices.

By using the GoBill Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the GoBill Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the GoBill Services or sending a text or email to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please contact us.

We may anonymize and aggregate any data collected through the GoBill Services, and use it for business purposes. For example, we may use such data for evaluating and profiling the performance of the GoBill Services, including analyzing usage trends and patterns and measuring the effectiveness of content, features, or services.

Sharing of Information

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.

  • Healthcare providers, insurance companies, and other healthcare-related entities. We may share your information with other health care providers, laboratories, government agencies, insurance companies, organ procurement organizations, medical examiners or funeral directors, and other entities relevant to providing you with treatment options and support.
  • Authorized third-party vendors and service providers. We may share your information with third-party vendors and service providers that help us with specialized services, including billing, payment processing, customer service, email deployment, business analytics, marketing (including but not limited to advertising, attribution, deep-linking, direct-mail, mobile marketing, optimization and retargeting), performance monitoring, hosting, and data processing. These third-party vendors and service providers may not use your information for purposes other than those related to the services they are providing to us.
  • Research partners. We may share your information with our research partners to conduct health-related research; such sharing may be subject to your separate written authorization.
  • Corporate affiliates. We may share your information with our corporate affiliates that are subject to this policy.
  • Business transfers. We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
  • Legal purposes. We may disclose information to respond to subpoenas, warrants, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, health, safety, and security of GoBill, our affiliates, users, or the public. If we are legally compelled to disclose information about you to a third-party, we will attempt to notify you by sending an email to the email address in our records unless doing so would violate the law or unless you have not provided your email address to us.
  • With your consent or at your direction. We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent or direction.

If you access third-party services, such as Facebook, Google, or Twitter, through the GoBill Services to login to the GoBill Services or to share information about your experience on the GoBill Services with others, these third-party services may be able to collect information about you, including information about your activity on the Site, and they may notify your connections on the third-party services about your use of the website, in accordance with their own privacy policies.

If you choose to engage in public activities on the website or third-party sites that we link to, you should be aware that any information you share there can be read, collected, or used by other users of these areas.  You should use caution in disclosing personal information while participating in these areas. We are not responsible for the information you choose to submit in these public areas.


Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.

If GoBill learns of a security system’s breach, GoBill maintains an incident response policy that includes notifications consistent with applicable law.

By using the GoBill Services or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this website.

Your Choices

You may also request that we delete your personal information by sending us an email at

You may be able to refuse or disable cookies by adjusting your web browser settings.  Because each web browser is different, please consult the instructions provided by your web browser (typically in the “help” section). Please note that you may need to take additional steps to refuse or disable Local Shared Objects and similar technologies. If you choose to refuse, disable, or delete these technologies, some of the functionality of the GoBill Services may no longer be available to you.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time and the revised version will be effective as of the date it is posted. We recommend that you review the Privacy Policy each time you visit the GoBill Services to stay informed of our privacy practices. Your use of our websites, including the continued storage of your information on, following any such change constitutes your agreement that all information collected from or about you through the website will be subject to the terms of the revised Privacy Policy.


If you have any questions about this Privacy Policy or our practices, please email us at